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Beacons
and Proximity Marketing General Information What are Beacons? What is a Nearby Notification? Bluetooth Beacons are an innovative way for companies to expose their products to nearby customers, broadcasting messages to cause them to make or change buying decisions. With low-power “BLE” (Bluetooth Low Energy) beacons recently becoming very inexpensive, it’s now practical to locate beacons near each point of purchase. For example, in a department store, this might mean beacons in each department, broadcasting information about items that may be of interest. In an airport, a beacon could be located at each departure gate, and provide opportunities to purchase upgrades or access to better seats just before departure. BLE Beacons are compact, battery powered, transmitters that broadcast a small nugget of information to nearby mobile devices like phones. This information may simply contain a URL link, or it might contain a packet of information about a product or service. Beacons have a limited range, typically up to about 30 meters or so, although most are set to broadcast at a less-than-maximum power level so the batteries will last longer. Leaving aside for the moment the built-in capabilities of the Chrome browser, a mobile phone has two main methods of detecting and presenting information picked up from a nearby beacon:
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